First footage feedback

Hannah and Anthony put up the first 1 minute and 40 seconds of our music video on Youtube.

I posted the footage onto my Facebook and asked for feedback from our target audience.

FEEDBACK FROM FACEBOOK

The photoshoot- behind the scenes

In order to be prepared for the photo shoot , Leon sent out a Facebook message to all of our band members to inform them of when and where the shoot may take place. After receiving messages back from the rest of the band, we moved the date to Thursday because that was the best day for everyone.

Later on, I sent a Facebook message to all the band members telling them what kind of clothes they should be wearing. However, despite the message I sent out a few of the band members were still unclear as to what to wear so I sent out another message specifying the date, time and what the indie look consists of:

Photoshoot schedule:

1.25pm: meet at school gates

1.35pm: prepare for photoshoot, sort out instruments and locations

1.45pm: take various pictures of the band at various locations in the park

2.25pm: photo shoot finishes

Below are pictures of myself taking pictures of the band at the park. Leon and Hannah took pictures of me taking pictures of the band. The fact that we based the photo shoot in the park makes our band look more chilled and authentic rather than mechanical and fake. In the photos, I am capturing various shots of the band and their different poses. I took pictures of them jumping in the air, low angle shots of them against the railings at the top of the hill and shots of them playing around in the park to emphasise their care free and fun image.

Finding the digipak location...

In order to find the best location for our digipak photoshoot, Leon and I took pictures of various locations. I went around the school site and observed various locations that looked "urban" and "indie" and Leon went to the nearby park to do the same.

I found these locations:

I found this location near the basketball court and decided to take a picture of it because I liked the tree log and thought that the band could sit

on the tree log playing their instruments which could emphasise their "urban" and "cool" look. However when we analysed the location further we decided not to use this location as it would have been hard for us to do the photo shoot during school hours.

I found this location nearby the basketball court and thought the railings would add a cool and edgy look to the photo. However we decided to not use this location either as the background, which consists of flats and cars, would take the attention away from the band. Also it would've been tricky to do the photo shoot because we would not be able to control

the people going in and out of the building which would have delayed our shoot.

Leon took pictures of the park:

Leon took a series of pictures in the park and we decided to base the photo shoot in the park to emphasise the cool and laid back side of the band. Being cool and having a laid back attitude is a major characteristic of an indie band where members just want to have fun and concentrate on their music. Also, shooting in the park is a fresh change from basing everything in an around the school. We shot our performance element of the music video on a rooftop in our school and decided that doing the photo shoot in the park would allow our target audience to explore different venues and see another side of the band, the more fun and carefree side.

Digipak plan and brainstorm

In order to gain a better idea of what we would like our digipak to look like, I created a plan for each panel detailing what pictures, fonts, colours, poses and layouts we could use.

Leon and I also sat down together and brainstormed possible ideas for the digipak including fonts, colour schemes, what to include in each panel, how many panels we want and the measurements.

Our plan and brainstorm are embedded below:

This is our plan for the front cover and back cover:

This is our plan for the inside left and right of the digipak:

The following is our digipak brainstorm which helped us to plan out our ideas and have a clear understand of what our digipak should include:

Digipak planning...

After we finished filming our narrative element, Hannah and Anthony started editing our footage whilst me and Leon started to plan the digipak. We started off by having a group discussion where all group members voiced what they would like to see on the digipak. Me and Leon researched various fonts, photoshop effects and digipak templates to help create a rough image of our digipak.

Digipak specifications:

4 layers- barcode, copyright notice, thank you notice, various images of the band etc.

Contrasting colours- neon blue, black, white

Track listings

Image of group

Band's name

Finding the font...

Leon and I researched various fonts on dafont.com and chose 4 ones that we liked and showed them to the group:

"Juice"

"Highway Gothic"

" UBahn"

"Planet Estyle"

To find the best font, we went with our immediate gut instinct when we saw each font and decided, as a group, that "Planet Estyle" was the best font as it was bold, cool, edgy and stands out unlike the other fonts.

On set...

Pictures of our performance element:

During the filming of the performance element of the music video, we all decided that we should take pictures in order to give more of an insight in how much organisation is needed to pull together a performance. Our photographer, Leon, took pictures of all the performers and of the set.

Pictures of our narrative element:

Also, for our narrative element Leon took pictures of the whole day in order to highlight the work in progress. For example he took pictures of myself directing, holding the camera. He took pictures of Anthony filming, Hannah directing and of the domestic abuse scenes.